Comprehensive Cyber Solution: Enterprise
Establish a solution to the initial cyber threat and establish further protection. Provide ongoing support and proactive defensive in both digital infrastructure and company policy and culture.
Project Background and Scope
Our Client is a large family-owned insurance company that hired DHS Group to provide a comprehensive cyber solution for their enterprise. Once we were able to detect, define, and set up a secure defense, we were retained to provide ongoing support for cyber threats and response. That included deployment, maintaining a secured infrastructure, and restructuring ongoing digital policy from entry to executive levels.
Cyber Security, Industry X.0, and Analytics & Visualization
Prevention and Response Analysis: Identify and provide a solution to the existing cyber threat and potential threats to follow.
Industry X.0 Analysis: Confirm the digital pain points and enter components into a developed deployment pipeline to solve them.
Analytics and Visualization: Provide understanding to authorized agents for planning long-term company requirements.
Solved Initial Cyber Threat
Designed and implemented a solution in rapid-response format to mitigate risk and stop ongoing liability.
Modernized Global Operations
Designed new enterprise protocol from entry to executive level for the prevention of, and response to, future threats.
Analytics and Tooling for 4000+ Team
Allowed new cyber compliance standards to be easily enforced and visible for the entire organization.
Elevated Enterprise to Best in Class
The Client has since won multiple accolades for their cyber policy, which has been the subject of many derivative designs for prominent members of the industry.
Flexible Phased Approach
The scope of work broke down into a two-part phased approach. The first phase was conducted to solve immediate cyber threats. The second phase incorporated our experience in modernization and Industry X.0 to digitize the company internally. Once this was completed, DHS would combine Analytics and Visualization solutions for the Client’s internal response teams and optimize the legacy data that had been collected for 50-plus years to enhance the ongoing response.
Creating Lasting Solutions
DHS Group outlined and conducted a comprehensive Prevention and Response Report in support of our Client's ongoing cyber threats. An Industry X.0 Analysis Report would also be conducted, supported by Analytic and Visualization capabilities to give C-Level and supporting executives the understanding necessary to deploy long-term strategies. Based on the results of the report, DHS Group would develop a proposed business solution that could be implemented on all fronts. The solution was delivered above expectations. Client dedication, commitment, and enterprise-wide adoption of solutions and maintenance have further increased effectiveness.
Enterprise Start-Up Online Consumer Appliance Parts Vendor
Identify and develop a marketing strategy that would enable this StartUP to penetrate the existing market and become successful. Once the marketing strategy was determined, the supporting technology had to be designed, developed, and implemented.
Project Background and Scope
This StartUP approached DHS Group and intended to break into the online consumer appliance parts business, but was going against large established players. DHS Group was to provide full lifecycle development for all the venture's software. Additionally, the Client required a combination of corporate and technical expertise necessary to structure a stable simultaneous nationwide launch supporting millions of SKUs. Sourcing, marketing, development, operations, and shipping would all need to be managed cohesively.
StartUP, Cloud & Micro-Services, and Experiential Advertising
Acquire Competitive Pricing and Distribution: Identify, target, and develop relationships with distributor executives to expand the product line. Negotiate purchase order/ongoing terms on behalf of the Client.
Identify Marketing Strategies: Strategies had to be cost-effective to implement, which would result in the above Industry Standard Conversion Rate (1.5%) and increase customer retention.
Deploy and Launch Site: The website had to support the selected marketing strategy. Backed integration was to be developed independently from the site database, but remain flexible.
Back-End Business Applications and Middleware: Design, develop, and manage software to handle scalable API integrations and automate day-to-day management of shipping, vendor selection, and pricing.
Additionally, the profit margin was maximized by selecting the lowest-cost product from the internal part selection of the Client’s database of multiple vendors.
Shipping times to 98% of users were within 1 to 2 days because Middleware was selecting the Distribution Center closest to the Client.
Continental nationwide support: 4 vendors, 1.3 million products, and more than 27 distribution centers.
Ad Buy Specialists
Achieved an 8.6% conversion rate through detailed long-tail search terms.
In-House AD Buy Specialist
Our specialists determined that households employed long-tail search terms like "GE dryer motor", but that power purchases (i.e., appliance repair specialists) typically conducted searches using part numbers. Because obtaining higher-rank results for searches based on part numbers was significantly less expensive than for those based on long-form searches, 70% of the market could effectively be reached at only 10% of the cost. Further optimizations led us to increasingly target this audience and outperform the competition.
Custom Software Execution
Built Software, as part of the project, implemented integrations with three vendors to start and a couple on the way, including cross-over data with vendors. The database was scaled to find the best vendor by cost for the Client through a location relative to the Client and purchasing products. The vendors were held accountable for what they were to provide, through price and location, and it was ensured that the commutation with the site of new orders and vendors was accurate. This implementation led our Client to have the best data in the industry, which they were planning to sell for a lucrative price.
Foreign Retailer Operating Through Direct and Online Marketplaces
By using pre-existing internal assets, DHS Group would develop and implement a website and re-tooled brand that would facilitate direct marketing and sales. To reduce complexity, automation solutions would be deployed to hire and fire employees and to simplify the shipping and onboarding process. Leveraging these assets would allow us to easily deploy the solution within budget constraints.
Project Background and Scope
This client was referred to DHS Group due to its rapid growth in the refurbishing business of digital products. The brand experienced pain-points through their advances and requested a new website, back-end infrastructure, and enhanced brand positioning that would support their ongoing development. As their budget was modest, they had difficulty obtaining software development services that met their requirements. Due to growth, the Client had limited time and effort to dedicate to the project.
Website Development, Automation, and Industry X.0
Develop Website: Design and establish a website in accordance with the Client's budgetary constraints.
Minimal Client Contact: Launch the website quickly, with minimal disruption to the existing operation.
Understand Business and Operations: Optimize UI/UX decisions to better support Client fulfillment.
Create Custom Automation Software: To support daily operations and reduce ongoing costs.
The Client reported a 317% increase in sales within the first two quarters of re-launch.
The website was conceptualized and deployed with the Client’s finance’s in mind, yet it still outranks competitors.
Facilitated Further Growth
Multiple KPI plug-ins were implemented so that the Client could expand product volume ― the site continues to outrank competitors.
Minimal Client Contact
The website was launched quickly, with minimal disruption to the existing operation.
Being the Client’s Advocate
Understanding the full scope of the job required deep knowledge of our Client's operations in order to create and launch an impactful UI/UX experience for future users. The time that the Principals could dedicate to making design decisions and user acceptance testing was limited. Ongoing design and UX/UI decisions were made independent of the Client to initial spec. There would be no "revisions”.
In addition to deploying a new website, we approached our Client with a new brand initiative. Our Client’s line of work was saturated with competition, and our research discovered that enhanced brand positioning would help convert more potential users to paying customers. This was designed to set up a new strong internal foundation. It would also change the customer’s perception of the Client’s products and company as an industry leader.
Hyper-Local Marketing Aggregation Company
DHS Group was responsible for all internal and external programs facilitating partner acquisition, onboarding, and management. Brainstorming sessions were scheduled to create novel solutions focused on hyper-local marketing efforts. Delivery of solutions was to be brought in line with existing business operations. Additional value was provided for the creation of best marketing practices for internal offerings to clients.
Project Background and Scope
On the surface, small businesses are disadvantaged relative to larger businesses' greater marketing budgets. However, this disadvantage becomes less impactful the more locally it's applied. Our Client had to reliably attract a local group of initial partners to facilitate their concept of a networked "micro-region" of premium small businesses. We were asked to develop the formal partnership structuring as well as ensure that it supported scalable operations in the future.
AI, Consulting, and Digital Marketing
Client's Intended Business: Understanding of unique model and revenue structure. Clarify expectations and target goals, both internally and customer-facing.
Ongoing Digital Marketing Practices: Provide guidance to enable the Client to refine and/or supplement the marketing methods to be delivered.
Develop Functional and Technical Requirements: Develop functional and technical requirements based on the selected marketing methods and target customers.
Create, Develop, and Deploy Partnership Program: Provide formal structuring for stable, growth-focused ingress of new partners.
To assist in broadening the Client’s service offerings ― ensuring profitability at scale, increasing profits by 73%.
Provided and designed ongoing management structure to support management operations.
Established a concrete strategy to support other businesses for scalable operations in the future.
Consulting With Authority
Observed and identified the industry to develop technical requirements for the Client.
Digital Marketing Implementation
DHS Group focused on various development activities in local and regional areas. Sought local and regional media outlets for traditional advertising campaigns. Built customer referral partnerships with other businesses in the area. Sponsored local and regional events to help establish brand affinity with the community. Implemented a strategic mailing campaign and developed a door-to-door campaign because it made sense for our Client’s model. Encouraged multiple methods to stimulate word-of-mouth advertising as much as possible.
Create, Develop, and Deploy
The partnership program provided formal structuring for stable, growth-focused ingress of new partners. This strategy was the stronghold of the marketing campaign for client acquisition. Our research phase indicated who the top authority leaders in the industry were for the potential partnership. We deployed an outreach campaign, and then negotiated the partnerships on behalf of the Client. Once the partnership was finalized, we crafted content and properly placed it across appropriate mediums for full optimization of client acquisition.
Luxury Brand Virtual and Augmented Reality Experience
To develop a creative marketing approach and advertisement campaign to further the Brand and generate a unique experience celebrating brand achievement and history. To ensure a successful live and digital product experience through development and logistical support to guarantee a complete launch.
Project Background and Scope
The Client approached DHS to create a virtual experience to support a new VR market offering networking experience that focused on retail experiences with augmented reality. Client representatives consisted of major and luxury boutique retail experience leads in high-wealth-concentration areas in both Asian and European markets. The Client was concerned about guaranteeing that the product device ensured connectivity and proper software integration, as well as about creative marketing and advertising solutions.
IoT, Experimental Marketing, and VR Advertising
IoT Inspection, Production, and Delivery: Make sure the VR device has the proper support operations to enforce high-level policy ― software can be integrated into an existing ecosystem.
Build a Compelling Storyboard: Capture, define, and present the Client’s vision to a unique AR/VR medium.
Supplementary Marketing Campaign: Support the event and build awareness for live participation.
Implementation Pipeline and Logistical Support: Provide understanding to authorized internal client agents for planning long-term company requirements for operation.
Captured Global Attention
Top technology and fashion publications reported on the live augmented reality experience showcasing the production.
Delivered Industry-Leading Experience
Staged multiple international concurrent events in major urban hubs such as NYC, Hong Kong, and Paris.
Increased Brand Sales
Brand ambassadors were retained to increase the campaign’s reach by producing spotlight content to promote live events.
Ensured Seamless Delivery
Supported deployed networks for a seamless experience from start to finish without issues.
Complicated Live Networking Requirements
A core part of the experience that was required of DHS Group consisted of delivering on the ambition of the Creative team’s solution, established in partnership with the respective client. The IoT device and experience had high connectivity requirements for concurrency and latency, which had to be delivered seamlessly to all participants. DHS Group developers successfully met these requirements.
Captured the Magic
DHS Group provided show components including audiovisual systems, projection systems, and supporting animatronics to supplement the art direction orchestrated by the Client’s creative director, who wanted to capture the emotional experience of the participants. Additionally, this collaboration was crafted with industry award winners to deliver a truly bespoke experience that will add to the Brand’s prestige for years to come
Modernizing Breakout Yacht Charter Company
The Client wanted to re-establish an online and approachable brand to allow for a richer experience focused on new expanding markets. DHS Group would provide the branding, marketing, and technical expertise required for re-imaging a comprehensive client experience that supported varied audience requirements.
Project Background and Scope
The Client, a seasoned yacht charter experience specialist, wanted to re-engineer the idea of what a yacht charter experience could be for the modern online consumer. They were dedicated to providing a top-quality, fully arranged crewed charter experience to a discerning clientele worldwide while providing a level of service and attention that could not be matched by the more industrialized offerings already operating.
BI & Big Data, Brand Positioning & Development, and Digital Marketing
BI & Big Data Analysis: Provide technical support that would integrate with the worldwide listing brokerage of Yachts and Catamarans.
Implement Marketing Strategy: Deploy marketing campaigns for a richer client experience in support of branding efforts.
Enhanced Online Brand: Reposition the Client brand to a modern experience.
Modern Online Platform: Design and implement a new platform that offered the bespoke functionality expected of the target.
Optimized Global Routing
Used BI & Data Analysis for predictive placement of available charter to meet client demand. Reduced onboarding procedure by 64% on average.
Established markets increased client retention by 87%. New market penetration increased bookings by 23%.
Established client sponsorship in luxury destinations in the Bahamas, the Mediterranean, and Asian markets.
Launched seamless functionality on scheduling and inventory, increasing client retention by 79.7%.
Created Lasting Propagating Relationships
The charter clientele was demanding. Thus, ensuring that the full user experience from beginning to end was of the highest quality was paramount for project success. The charter clientele naturally has high expectations, which, when met, often lead to additional value in the form of introductions and referrals. Crafting a seamless experience from conception to deployment was paramount to achieving this goal. Once completed, maintaining a relationship was key to an ongoing success story
Support Data Requirements With Client Intention
The Client was a prominent veteran of the industry and observed the rising demand of new customers entering the recreational leisure market. DHS Group connected to the two leading industry databases with thousands of yachts and catamarans, which increased supply and allowed the Client's ambitions to be translated directly into data analysis and visualization projections that their internal team could translate to a charter deployment. This resulted in a leg up on the competition, which operated on a legacy infrastructure.
Online Community-Driven Beauty Pageant Social Network
To build a platform that would support and facilitate online beauty pageants worldwide. Their vision was to enable multiple users to sign up, compete, judge, and win through one centralized online community. The brand would eventually expand into additional media, marketing, and network opportunities throughout a multi-year roll-out.
Project Background and Scope
Our Client was an expert at organizing and conducting beauty pageants. They understood how valuable a digital offering would be in their industry and wanted to be at the forefront of delivering that online experience. Because of the Client’s expertise, the project would be able to support all of the ancillary aspects of pageants as well. Supporting features created ongoing opportunities for pageant participants to generate content and develop a following.
Custom Software Development, Web & App Development, and Consulting
Market Readiness Analysis: Perform Market Readiness analysis including the potential to integrate third-party providers of related products and services.
Business Model and Capability Requirements: Define the target business model and the related high-level requirements needed to support the business model.
IT Platform Requirements: Develop and state target IT structure and a technological implementation blueprint.
Roadshow Presentation and Guidance: Produce a Roadshow Presentation for qualified third-party investors.
Negotiations and Representation with Investors: Consult and recommend the path forward regarding the venture in the Client's best interest and that of shareholders.
Encapsulate Client Intentions
Identified capabilities, functional requirements, and technical implementations required to support the Client’s vision.
Establish Investment Relations
Secured pitch deck and supported seed investment through in-person support and presentation.
Low-Level Solution Building
Developed a version of the IT platform and implementation blueprint that included technical complexity.
Conducted market analysis of competitor capabilities and growth potential of the proposed venture.
Obtaining the Investor’s Signature
DHS Group understands how investors operate when searching for an investment and can help identify the perfect investor through proper research. The process from Bar Napkin to Market must be sculpted to perfection. When researching for our Client, we identified and validated the market, ensured that the numbers aligned with what an investor was searching for, developed a go-to-market strategy, and formalized stakeholders' interests. After this was done, we created a pitch deck that presented value and, in short, received the right signatures to further our Client’s StartUP.
Micro-Service Architecture Solution
Major project features were to be deployed as independent services, each with its own stateless API and well-defined functionality. The architecture allows for agile-like software development methodologies and continuous integration/continuous delivery (CI/CD). This process enables the seamless integration of services for the Client. The leveraged infrastructure was to be designed and managed in alignment with best security practices and IT security standards. Auto-Scaling Groups (ASGs) provide automated horizontal scale-up/scale-down to meet usage load.
Online Job Fulfillment Platform
The current state of online job posting sites has it wrong: too impersonal and an inability to fully serve the needs of stakeholders, including employers, job seekers, and recruiters. The job was to create a platform that would eliminate these issues. Our Client also wanted to include features that would be attractive to all stakeholders in order to drive platform growth and give clear value to their brand. The Client commissioned us to concurrently develop the online platform as well as the matching algorithm.
Project Background and Scope
The centerpiece of the online offering was to be Artificial Intelligence designed to match job seekers and employers using deep personal and professional analysis. An in-depth questionnaire related to personality and cultural assessment would be completed by users seeking to find a job. The results of this questionnaire would then be analyzed in combination with more traditional criteria, such as experience and qualifications. All of this would be encapsulated, ingested, and processed through our Client's proprietary matching algorithm.
AI, Consulting, and IT Infrastructure
Clarify Implementation of Business Model and Supporting Audiences: Focused on the re-evaluation of core business target markets and supporting functionality.
Develop Functional and Technical Requirements: Implement the platform based upon the business requirements developed by the Client.
Design an IT Architecture: The IT architecture would be simple yet salable to support future growth while maintaining feasibility with regard to the Client’s goals.
Develop and Integrate the Online Platform: Design and develop the platform as per established requirements.
Develop and Agree on an Implementation Plan: Design an implementation deployment that reflected the Client’s budget and time constraints.
Enhanced Platform Features
Multi-tenant access, on-site messaging, and fully expressive search capabilities with dynamic attributes.
Consulting with Authority
Ongoing support, focused on the re-evaluation of core business target markets, thereby supporting functionality.
After launch, recruiters saw an acceleration of client acquisition by 59.1% within the first three months.
Nimble Back End
We delivered an integrated platform with back-end applications and databases for seamless performance.
Crafted Algorithm Solutions
During unit testing, we observed that the algorithm, in certain fringe cases, was providing anomalous results. The algorithm had core misrepresentations that made the desired functionality impossible. Our Solution Architects and engineers re-developed and deployed a new algorithm that cleared unit testing with the desired results.
Consulting With Authority
The Client had no IT staff or expertise, and no prior experience developing a digital product. With that in mind, DHS Group was able to develop, communicate, and launch a series of dynamic attributes for our Client. We designed and deployed a simplified IT architecture providing a single-stack front-to-back platform in addition to delivering a smooth back-end performance.
Onsite IoT Solution for Construction Appraisal Company
DHS Group would facilitate the architecture, development, management, and operational maintenance of the product. Additional value would be provided to support the Client by growing their new digital product as the business translated their software from an internal application to an industry-supporting service.
Project Background and Scope
DHS Group was approached by a global real estate franchise to evaluate the feasibility of developing an on-the-job tool that would allow their employees to increase productivity while on the move. The vision was the development of an application that would support their designers' and assessors' task of in-the-field job cost estimates. The application would support the sales cycle and facilitate rapid billing. Our Client's further vision was to deploy and lease the software for use by third-party contractors and interior designers.
Software Development, AI, and Consulting
Purposed and Designed Flexible Scope: Meet the Client’s expectations while satisfying budgetary requirements and the need to demonstrate application ― procedural components for both internal organization use and wider market use.
Prepare Software for General Market Launch: Develop a roadmap and outline procedures to allow the core software platform to be translated into use as an industry-wide tool. Ensure and enforce compliance and data policies internationally.
Architect Robust Business Workflow: Allow in-field actors to easily link to the centralized database to allow for streamlined workflows. Customer projects could be prefabricated and integrated with production houses for faster client fulfillment.
Minimum Viable Product
Provided early user feedback for future development to craft into a lethal company asset.
Data collection will provide insight for internal optimization and trends across the real estate globe.
Further established the Client as a leading authority with impressive and desirable tech capabilities.
A technology stack that was secure, flexible, and robust established the enterprise-level development.
Observe, Analyze, and Recommend
The Minimum Viable Product approach would satisfy minimum requirements and early users. This would also support the Client’s internal needs in the short term. However, the approach would be at a technical level, enterprise-ready and sufficiently secure to support future enhancement and scaling over the long term. The Client agreed that this perfectly fulfilled their goals, both long- and short-term.
Operating Within a Financial Budget
With a conservative Client, the initial budget was well within requirements, albeit modest. Future development would be green-lit only on demonstrated performance and acceptance. This allowed DHS Group to initiate a stronghold into multiple phases of development alongside the attributes of flexibility and sturdiness to allow for the requested enterprise-level development.
Travel Orientated Leading Social Media Influencer
To deploy an entirely custom platform that would allow this company to create new opportunities and reinforce their brand. DHS Group would accomplish this by widening their product line and deepening their social offerings. The Client knew their audience exceedingly well and held an acknowledged position as a trendy social influencer.
Project Background and Scope
A well-respected Social Influencer had established a loyal audience of trendy, primarily female, travelers searching for adventure. The company was successful, but it was becoming evident that market saturation would make further growth difficult. Additionally, repeat customers were growing tired of stale offerings, which was starting to affect revenues. Continued success demanded brand expansion and the development of offerings to support additional experiences and add value to the audience.
Web & App Development, Content Marketing, Events, and Experiential
Market and Customer Analysis: Understand client behaviors, identity, and competitor offerings.
Conceptualize Value Propositions: To support product and social offerings in line with new brand messaging.
Elevated and Expanded Brand Range: Develop Brand for both existing audiences as well as future partners.
Develop Platform and Supporting Service Offerings: Design and develop a platform as per previous research, brainstorming sessions, and consulting deliverable.
Unique content deployed on the platform gained multiple first-page results across major search engines and industry publications.
Visionary Platform Building
Once launched, the company’s platform functionality increased customer engagement by 67.1%.
Re-positioning of the Brand and new offerings opened the door to global luxury lifestyle brands.
Increased Client Value
Analysis of the market and customers resulted in top-tier product offerings by major travel and lifestyle publications.
Improving Upon the wheel
In the research phase, DHS Group discovered where content was weak across the existing industry. Then we created content to stand out in order to capture the global attention of leading brands and customers. With our Client already having a positive following, the enhanced content brought the tremendous value that was so clearly needed, resulting in new followers by the multi 10,000’s, increased engagement, and global luxury sponsorship.
Desirable Brand Partnerships
The Client had an ongoing desire to develop global partnerships but lacked the formal capacity to have these opportunities support ongoing business. We facilitated the development of partnership models and provided structuring to take advantage of these opportunities as per notice. By sectioning, negotiating, and managing the global partnership, our Client partnered with top-tier brands.
Vertically Integrated Farm to Market Coffee Company
To support the Client in creating their own unique line of coffee products and accessories. Develop a new brand to be positioned for Retail and Digital consumer markets. Architect, develop, support, and provide a full vertical solution in the required operations. Fully digitize production, manufacturing, distribution, and the newly created brand across all of these components.
Project Background and Scope
DHS Group was approached by an organization that sells coffee on a 10,000-acre farm facility in Brazil, where it produces, develops, and distributes organic green coffee beans. The Client was already operational as a wholesaler but wanted to expand and leverage their existing success to expand their inventory options and bring their own products to both stores and direct-to-consumer markets.
Brand Development, Supply Chain & Procurement, and Enterprise Resource Planning (ERP)
PoC Market Research Report: The report supported our Client's overall goal to expand the company’s reach.
ERP Analysis: To develop a custom solution tailor-made to the Client’s overall goal.
Supply Chain & Procurement Analysis and Design: This was conducted to assess current and potential suppliers, market trends, and relevant competitors.
Design, Deliver, and Deploy Reworked Supply Chain: Integrate new capabilities into the existing wholesale supply chain to support national and consumer markets for retail and online sales.
Top Retail Vendor Establishment
Vendors for retail distribution were selected, negotiated, and integrated with the Client for full nation-wide product tests. Successful purchase orders followed in large quantities.
Streamlined Management and Operations
A custom ERP solution boosted the effectiveness of existing businesses, saving 13% of the overall supply chain expenditure.
Emerging Online Coffee Titan
The brand positioned itself as an emerging online coffee shop. Online sales now make up 35.3% of revenues.
Predictive System for Consumer Demand
Based upon what is being ordered, AI-driven assistants alert production teams to meet volatile consumer trends.
Shored Up Client Gaps in Experience
DHS Group was able to designate the pain-points to restructure suppliers. This lead to negotiations and the securing of new suppliers to support the product line. In addition, this established the strengths and weaknesses of the current supplier and its competitors to conceptualize a proper stronghold. Therefore, we were able to generate a streamlined manufacturer experience from product development to distribution.
Architected Full Digital Model for Client’s Operations
The Client had a myriad of custom business operations, unique to their business, that had to be addressed through the centralized system. In short, DHS Group was able to successfully represent their operations by creating unique micro-operations and visualization solutions for easy extension and scalability.