Experiential Marketing
Step out from the white noise to create something NEW.
In an era of ever-shrinking attention spans, Brands need to get creative.
However, far too often, Brands confuse creativity with flash-in-the-pan antics that dilute their value and weaken their position.
To create something lasting — something meaningful — you need to resonate with audiences.
Find Communities
Each community has its leaders. Partner with them to create incredible experiences for target audiences.
Find an authority figure who cares
In short, they can become inspired by what the company is doing — create a vision for something incredible.
You need to go old school. You need to find the people who live and breathe what your brand is trying to achieve.
BRAND EXPERIENCES ARE ON THE RISE: Over $23 billion has been spent in 2020 to create amazing, unique experiences.
From Story to Market:
Communities are where the content and the interest lie. Also, there’s another benefit to focusing on communities: Very often, they have describable patterns and demographics that can be used for marketing directly to target audiences.
But, keep the intention pure.
Respect the Fan
Become a fan before you become a contributor.
Fans have taste. Fans have opinions. Fans are vocal.
To develop an incredible experience, respect and understand the community that is going to be catered to. Dive deep and get into it.
Connect with Brand Leaders and ask for their opinions. Better yet, involve them in the process. After all, they’re members of the community. Incorporate them into the story your brand is trying to tell.
Less is more.
Position the brand involvement with subtlety. Don’t worry, people will still get the message — but remember that it isn’t about the brand. It’s about the story the brand is enabling.
Go from a Brand to a Presence
Less is more. No need to beat people over the head with another “SPONSORED BY” message that they forget two seconds later.
Instead, create an experience that truly resonates with audiences by incorporating the Brand into the experience itself.
The brand should be the silent benefactor of the experience.
Turn Interest into Results
The brand value and intention should direct the subject matter.
Link the experience through association over a direct message to achieve a tasteful artistic distance.
These experiences often have direct market goals in mind. Develop amazing initiatives to elevate Organizations and tell a meaningful story.
Create a Buzz – Take an Organization to the next level. Create something to draw audiences into your unique vision of the future.
Position the Brand – Entering new markets or creating custom initiatives requires a strong opening statement to make some waves. Make an incredible first impression.
Develop a Target Market – What better way to show a target audience than by presenting them as the focus of the next big project? Show them a vision of the future with your Organization as a helpful benefactor.